Dopamine Biscuit
A Designer and a Developer walk into a co-working space
The designer looks to his comrade and quips, “I have an app idea!”. And voilà, Dopamine Biscuit is born. Okay, not really, but it’s pretty close.
In collaboration with Yash, I decided on creating an app that makes it easier for peeps around the world to start habits and help them stay on track with timely rewards.
Helping users reach Day 21
How can we make habits easier to start? And more importantly, how can we make users continue their habits? These were among the few questions we started our UX study with.
The first screen you see after opening the app is a contrasting look at the progress previously made. This acts both as a motivator and reduces number of clicks.
On each successive of 7 days, the user would be rewarded a badge.
Simple Steps to a better you
We trickled it down into four key steps, consisting of an intuitive layout to manage your habits, and timely reward so you reach your 21 day goals.
Beyond the App
I was involved well beyond the initial branding and app design. I learnt managing email lists, and promoting the product among our user base.
